There is an important policy update for all the adwords users. The update will be effective from April 1st 2008 and I think there will be huge debate on this update. The update goes like this:
Google writes in their policy update post that they have updated this as they got feedback from users and advertiser and it is for the sake of all.
The update is for URL display option:
For example, if your destination URL is www.infogle.com, your display URL must also be www.infogle.com. The following would not be acceptable display URLs for an ad for www.google.com:
- www.infogle.co.uk – because this URL leads to a different site
- www.infgle.com – even though this URL simply redirects to www.infogle.com it is still not acceptable
- www.infoogle.com – because this URL leads to a page showing content identical to www.infogle.com
Google updates more about tracking URLs:
Google says that “many advertisers utilize tracking URLs within the destination field of their ads. Therefore, if the URL of your landing page matches that of your display URL, your ads will be approved”. How does this shapes.
For example:
Display URL: www.infogle.com/clickbank
Destination URL: www.trackingurl.com/clickbank123
Landing page URL: www.infogle.com would be acceptable
Display URL: www.infogle.com/clickbank
Destination URL: www.trackingurl.com/clickbank123
Landing page URL: www.trackingurl.com would not be acceptable
Update about sub-domains:
Sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page.
For example, display URLs such as the following:
sub.infogle.com
infogle.com/extratext
www.infogle.com/extratext
would all be acceptable for the landing page URL below, as the top-level domain of infogle.com is matched:
http://sub.infogle.com/miscellaneous
Therefore, be ready for this update this is an official news from adwords blog.
Source: http://adwords.blogspot.com/
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